What Is Link Building In SEO?

What Is Link Building In SEO?

The SEO process contains many elements all aiming to help a web page rank higher in search engines for certain targeted keywords. One of the elements of this process is link building. Many people struggle to understand the concept of link building and when they do, they don’t know how to go about building links. So what is link building in SEO?

What Is Link Building?

Link building is the process of receiving a link from an external website that links back to your website. In real life terms, it’s like word of mouth. Word of mouth is the best marketing channel that a business can utilize but one of the hardest to achieve. In the same way, link building is also one of the hardest to achieve in the SEO process and why many people struggle to build links to their website and end up resorting to black hat SEO link building techniques. You might receive great traffic for a month or two using this strategy but is it sustainable for your business? Definitely not! Search engines will realise the tactics that your website is using and will in turn drop your websites search engines rankings or even deindex your website from their search engine completely & even quicker than before since the Panda & Penguin updates!

This is why ethical backlinks from other other websites are so important to your SEO strategy and why search engines place such great emphasis on this within their search engine algorithms.

What Kind Of Backlinks?

Relevancy. The buzzword in SEO, and for a reason. What I mean by relevancy regarding links is getting links from website that are relevant to the theme of your website. So, if you run an online business selling football boots, you should be looking to get links from websites of a similar nature. Those websites could be other men’s footwear websites, football news websites, football blogs and so on. If you have links from websites that are about boilers then search engines will deem this as spam. Again, think about it in real life terms. Why would someone who is looking to buy a boiler be thinking about purchasing football boots at the same time? They wouldn’t.

How Do I Get Backlinks?

There are many ways to get backlinks. The easiest one is links from directories. Now many people read this and think, “OK, let me google ‘website directories’ and then submit their website to hundreds of these directories. Don’t worry you’re not the only one because many rogue SEO companies do the same!


Lets take the football boots example again. Look for directories that list sellers of football boots, directories that list sellers of football accessories, etc. Now it might take longer than just searching for ‘website directories’ but trust me, the results will be much more sustainable.You can even add listings to online directories such as Yellow Pages, Yell, etc. Some SEO professionals may advise you not to, and in some cases they are right, but if you think people use these kind of directories to search for your services then add your business to it. For example, no one will use Yellow Pages to find somewhere to buy football boots but they definitely will if you sell and repair boilers.


Now you’ve got the directories done, research and build a list of websites that are similar in theme to your websites. When your building the list, include the contact details of each website. Once done, use the contact details and contact them to ask them for a link back to your website. This doesn’t mean the following:

[quote align="center" color="#999999"]I run a website that sells football boots and was wondering if you would add a link to my website. Thanks![/quote]

What you need to do is go back to the links you’ve found and research the external websites further to see how close your website and the external website link together. If there is a positive correlation between the two websites then you can use the contact details and ask them for a link. You shouldn’t ask for a link straight away. Build a relationship with the website owner. Find their Twitter/Facebook accounts for example. If they sell football team shirts and you sell football boots, you’re both obviously into football so why not talk football and then once you feel comfortable, tell them about your website and tell them how your website would be beneficial for their website users. This way, they can’t really say no can they? You’ve researched their website, you’ve identified how your websites correlate, you’ve made the effort to contact them and built a relationship and they now realise the benefits for the link. Its like making friends but online. Again, let’s go back to real life. Why would a random person tell their friends how great you are? They wouldn’t. But they will now that you’ve built an online friendship because they have a reason to.

Build A Blog

Does your website have a blog? Why not? You’re website is obviously based around a topic, and a topic has many sub-topics so why not blog about them? If you sell a pair of football boots that Wayne Rooney wears & he scores a hat-trick in the Manchester derby, why not blog about it and relate it to the pair of boots you sell. Once you build a blog and have built a loyal fan base, they will start linking back to your website through their websites, blogs and social accounts. That’s a ton of links you’ve built from spending some time writing some valuable content for your valuable readers.

Why not research the use of your products/services and how people use it differently. Conduct surveys, get client reviews, find a authoritative guest blogger, etc. The list is endless when it comes to different ways you can use your blog. As long as it’s relevant and your users will find it interesting, the aforementioned activities can go a long way in not only just building links back to your website but also building your brand into an authoritative brand.

Make Use Of Social Networks

Links from social networks count towards your link profile too. Why wouldn’t they when social networks are online communities full of individuals talking about many different topics? It’s like a group of friends in the real world giving their views in relation to their interests and another word of mouth activity but done online. Make your brand & products and/or services topics that people want to talk about. Make use of relevant hashtags and push your blogs on your social networks. Run competitions on Facebook, getting people to share your competition and receiving more activity and likes in the process.

Now You Know What Link Building Is!

What is link building in SEO? Now you know! It’s easy as you make it. It doesn’t have to be a tiresome process, especially when you’re talking to people with similar interests to you instead of filling out useless spammy online directories online.

Above, I’ve mentioned only a few ways that you can get links. There’s many more. How do you get links? Or do you have any new ideas? Let me know below in the comments!

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