Top 10 SEO Tips
Everyone one that runs a website has a desire to attract visitors. While good products and brand values will help you do this to a certain degree, really driving traffic requires search engine optimisation (SEO). SEO is all about getting your website noticed by the major search engines and the people that use them. Featuring on the first page of Google is a sure fire way to boost visitor numbers and a good SEO strategy can help you do just that. Here are the top 10 SEO tips to get your website ranking prominently on the search engines that matter.
1. Content, Content, Content
When it comes to SEO, content is king. It always has been and it always will be. Following Google’s major Panda and Penguin algorithm updates, quality content has become more valuable than ever. Creating relevant, informative, and enjoyable content that is valuable to the user and likely to be shared organically across social media will have a huge benefit on the search ranking of your website.
2. Build a Great Website
You can have the best product in the world, with high-quality content to back it up, but if your website is not user-friendly, people will leave quicker than they arrived. Websites should be clutter-free, visually appealing and load quickly. Users that are kept waiting become disgruntled and Google do not like unhappy users!
3. Optimise for Mobile
In addition to having a great desktop website, you should ensure that your site is optimised for mobile. Increasing numbers of people are using smartphones and tablets to access the internet and if your site is not tailored for smaller screens, expect to suffer in the search engine results pages (SERPs)
4. Embrace Social Media
Major search engines are now using social signals more than ever and a social presence is vital if you want to increase your ranking. Social media shows search engines how popular a website is with readers, so make sure you have active accounts on Facebook, Twitter, Google+, LinkedIn, YouTube and any other social media sites that are useful.
5. Get Some Video Content
YouTube videos now feature regularly in the Google search results and your SEO can be improved with short, informative videos such as “how to” guides or product promotions. Videos are also a great way of building a loyal following online.
6. Engage your Visitors
Google in 2013 and beyond is focussed primarily on the user experience and the way that customers interact and engage with the brands that they follow online. It is important to keep visitors happy and have them coming back for more. Great content is an obvious way of doing this, as are competitions, surveys, and social media interaction.
7. Use Hyperlinks
Hyperlinks, or anchor links as they are also known, are a foundation of SEO and are a great way of keeping visitors on your website for longer. Hyperlink phrases should contain keywords and point visitors to the correct page – they can be used to great effect on the homepage of your site.
8. Utilise Keywords and Phrases
Along with content, keywords are the backbone of any successful SEO strategy and vital in earning a high ranking for your site. It is important to do your research before choosing keywords by looking at the competition, and always try to select niche phrases with low competition. Also, never overuse keywords or Google will see your content as spam. Keyword density should be no more than 3%.
9. Use Meta Tags
Meta tags tell the search engines what your website is about in a few short words. Title and description Meta tags should contain the same keywords/phrases that are found in your content.
10. Install Google Analytics
Google Analytics is an essential tool and should be used by every SEO practitioner. Analytics is free to install and will help you find out information about how keywords are being found and which areas of your website are performing best.
Search engine optimisation is often the difference between success and failure. Use these tips to ensure you stay ahead of the competition.