Generate Targeted Traffic Through Social Media Marketing
When it comes to websites, everyone has different opinions on what works and what doesn’t. However, there is one thing that every webmaster and blogger can agree on – visitors. Running a successful website means attracting as many visitors as possible; the greater the amount of traffic that a website receives, the more chance it has of generating leads for services and conversions for products, and this is ultimately the goal of every internet marketer.
The most common way of generating traffic is to focus on search engine optimisation (SEO). SEO is a tried and trusted way of getting your website noticed by a large audience. If you can implement various techniques and methods to get your website on the first page of Google, you are on to a sure-fire winner. In the past few of years though, a new internet marketing channel has emerged to rival SEO: social media marketing.
When it comes to social media as a traffic-generating marketing tool, the potential is realised in the numbers:
- Facebook 1.1 billion active users
- Twitter has over 200 million active users
- Google+ has over 500 million registered users
- LinkedIn has over 225 million users
- YouTube receives more than 1 billion unique user visits every month
Even so-called lesser social media websites such as Pinterest and MySpace have over 25 million users each. By setting up accounts on these sites and placing social buttons on your own pages, you are opening your website up to a vast ocean of opportunity and the traffic that comes along with having your pages ‘liked’ and ‘followed’ and your posts shared by millions of people.
Of course, simply joining a social media site does not guarantee increases in traffic; that comes from getting your website known.
Generating traffic through social media does not just happen overnight. Like SEO and pay-per-click, this type of marketing takes hard work. You need to build up a following; a fanbase that will happily share your posts on their timelines through ‘likes’ and ‘retweets’ and which will be seen by their followers. These followers will then, if they like what they see, do the same, until your post has gone viral and people are flocking to your social media accounts and website to see more of the same.
Building this following is done through the cornerstone of internet marketing: great content. High-quality content is the foundation that SEO was built on, and social media marketing is no different. However, while articles were once the order of the day, content for the social media generation has now expanded into blog posts, videos, infographics, and pictures. Whether it is text or visual, content holds the key to your website generating traffic through social media. And different content performs better on different sites, so it’s best to be adaptable.
Twitter followers appreciate links to articles and blog posts, Facebook users react well to pictures that standout on a timeline, while YouTube visitors will be happy to watch and share good video content such as vlogs and ‘how to’ guides.
Interacting with your audience
The great thing about social media is that it gives your company a human face. Through interaction with your customer base, you can earn trust and build solid relationships. Responding to queries and problems, running competitions, and just generally being an active user, will help you earn a reputation as a business that cares about its customers, and traffic will spike as a result.
Through social media marketing, you can also link directly to people that have an interest in your products and services, giving your site highly targeted traffic that converts.