How Should A Website Be Laid Out For Maximum User Response?
As a business searching for success online, there are many ways in which you can set about generating traffic with the aim of increasing conversions. Search engine optimisation (SEO), pay-per-click (PPC), and social media marketing (SMM) are all common methods for getting visitors to check out what you have to offer. In order for any of these marketing methods to work though, you must have a website that is designed to keep the user interested. You can have the best products and services in the world, backed by an outstanding internet marketing guru, but if your website is not up to scratch, users are simply not going to hang around.
A website only has a few seconds in which to grab the attention of the visitor, if they do not like what they see within that timeframe they will simply click on the ‘back’ button and head on over to the next link in the list – your competition. Therefore, all of that hard work on the marketing side of things will only serve to increase your bounce rate. In order to ensure maximum user response from your visitors, it is essential that a website be laid out in way that is easy to use, encourages interaction, and benefits your bottom line.
Keep it Simple
When it comes to web design that performs, simplicity is the key. Too many webmasters believe that Flash-filled sites with dazzling graphics and innovative menus are what appeals to visitors; in actual fact, the more complicated a site is, the more disgruntled a user will become. Keep things simple however, and the user experience will be greatly improved.
The theme, logo, and general structure of the site should be all laid out in a way that is easy on the eyes and satisfies the user. A great way to accomplish this is by employing a method known as the ‘white space’ technique.
This method of web design involves putting space between the different areas on your site so that nothing is too compacted and the reader’s eyes are not strained. The white space technique can be applied to content, sidebars, and menus.
The page flow of the site should also be simple and easy to follow. A users eyes generally skim from left to right as they scan a web page, so catchy headlines and a great use of typography will be vital.
If your website does not need it, don’t include it. Nothing in the layout of your website should distract the user. If your website does not have a large presence on Google+, don’t add any +1 links on the main page or in content. The fewer distractions a user has the better, this way they will feel more comfortable using the site and their attention will remain focussed on the content that matters. The same goes for any requirements related to personal data – do not overdo it. Long form pop-ups distract and irritate the user, so keep them to a minimum. Also, try not to use reverse font as eyes become fatigued.
As a business owner, you want to generate as many sales as possible; therefore, you should ensure that the design of your website allows the users to make it from initial visit to finding what they are looking for and on to final purchase in as few clicks as possible. To do this, you should utilise a search box (preferably close to the header at the top of your site) and menus across the top of the page so that users do not need to scroll down to navigate the site. Navigation should be kept consistent on every page and button names should be as obvious as possible. For example, if your business involves selling wedding items, sections should be labelled clearly: ‘wedding dresses’, ‘suits’, ‘flowers’, etc.
Internet marketing is a process used to get people to your landing page; an effective website layout is what will keep them there. Use these tips to ensure maximum user response.